SEATTLE--()--Highspot, the only GTM enablement platform, today announced its Winter ‘25 product release, delivering always-on coaching for go-to-market (GTM) teams, powered by Highspot’s patented artificial intelligence (AI). Highspot uses AI to provide the most comprehensive assessment of sales skills in the industry: self-reviews, manager reviews, practice role-playing, real-world meetings, and even buyer surveys. By correlating these skills to business outcomes, Highspot enables GTM teams to identify and rapidly scale winning sales behaviors across any size organization and predictably grow revenue.

Coaching quota-carrying individuals is vital to achieve revenue goals and also very difficult, especially at scale where siloed GTM teams, data, and processes hinder consistent assessments, analysis, and positive behavior change. Highspot’s new capabilities eliminate the issues of scale and silos by delivering AI-driven, personalized coaching that reduces time spent on manual coaching and continuously improves GTM team member performance to increase deal size, conversion, and predictability.

“Data isn’t the issue, scale is. GTM teams have access to infinite data on go-to-market team performance, from sales meeting recordings to buyer feedback,” said Robert Wahbe, CEO, Highspot. “However, without AI, the signals that could unlock better performance are lost. Our platform takes a unique approach to coaching by using AI to pull actionable insight from every angle of performance, so our customers can consistently and effectively coach their teams at any scale.”

Using AI to Unlock Coaching Breakthroughs

Highspot offers the most comprehensive GTM team coaching solution on the market, powered by Highspot Copilot and designed to drive measurable behavior change and accelerate revenue growth. Highspot’s unique ability to deliver always-on coaching at scale includes these advancements:

  • Highspot Skills: Highspot now offers tested and verified GTM team skills built into the platform, along with pre-configured competencies developed to focus on skills proven to drive behaviors that win deals. Customers can also easily create custom skills and import skills from the Highspot Marketplace, which features skills from leading sales methodology providers, including Corporate Visions’ Great 8.
  • AI-Driven Assessments: Highspot Copilot can assess all angles of GTM team member performance, including real-world inputs from buyer meetings and buyer feedback through TruVoice from Corporate Visions, practice and training, and reviews from peers, managers, and team members themselves.
  • Recommendations and Outcome Analytics: Highspot Copilot automates scoring skill proficiency across real-world engagements, practice, and multiple review types to deliver instant, actionable coaching recommendations for individuals and managers, and personalized training actions for individuals. Together, these capabilities enhance skills, improve performance, and save countless hours.

Highspot’s comprehensive skill assessments power Individual and Team Scorecards to show performance trends, analysis, comparisons, and directly correlate behaviors to revenue outcomes, so GTM teams can scale winning skills across the entire organization.

Register here to attend Highspot’s Winter Release webinar on February 5, 2025, at 9:00 AM Pacific Time, to see Highspot’s breakthrough, always-on coaching solution in action.

About Highspot

Highspot is the only natively-built, unified platform for GTM enablement. We empower companies to define, execute, and optimize their GTM initiatives in one system, driving measurable business impact. Our platform is uniquely built to realize the full potential of AI for GTM teams. With a unified experience and analytics, Highspot delivers unmatched AI accuracy and relevance to improve productivity across your entire GTM strategy. Executing your revenue initiatives with Highspot drives consistent performance, increases sales and marketing return on investment, and grows revenue. Today, we’re transforming how a generation of businesses go to market.