LAS VEGAS--()--Willo®, a company led by tenured oral health pioneers, unveiled its groundbreaking new product, the Willo AutoFlo+, at CES 2025, earning recognition as one of the event’s top health tech breakthroughs. Showcased in Eureka Park, a hub for groundbreaking startups, the Willo AutoFlo+ captured the attention of over 1,000 attendees, introducing a new way of brushing for children and their parents.

As the first fully automated toothbrush for kids ages 5-13, the Willo AutoFlo+ transforms brushing into a seamless, enjoyable routine. Its 34,000 optimally positioned bristles deliver a gentle, thorough clean around every tooth, ensuring perfect results every time.

“The Willo AutoFlo+ represents a revolutionary advancement in children’s oral care,” says pediatric dentist Dr. Joel Berg, DDS, MS. “This is the innovation I’ve been waiting decades for—it’s a game-changer for my patients and their families. Willo takes the stress out of brushing while delivering an exceptional level of clean. It’s the future of oral care, and I couldn’t be more excited to see it in action.”

Willo disrupted the oral care industry at CES, using the event as the ideal platform to showcase the future of oral hygiene and set new standards for both children and adults.

Key benefits of the Willo AutoFlo+:

  • Consistent, Superior Results: With 34,000 optimally positioned bristles, the OptiClean brush head gently cleans around each tooth, clinically proven to remove 7x more plaque in the hard-to-reach-areas than a manual toothbrush.
  • All-in-One Brushing Experience: At the push of a button, Willo automatically dispenses the perfect amount of toothpaste and uses continuous suction to remove any liquid throughout the brushing, creating a smooth, mess-free routine that’s easy for both kids and parents.
  • Interactive App: The app helps parents monitor their child’s oral care with a brushing history tracker and reminders while making brushing fun for kids through animated countdown timers and motivating rewards.

This game-changing toothbrush is transforming brushing into an effortless, enjoyable part of a kid’s daily routine. Experience the innovation firsthand by watching Willo’s CES recap or visiting www.willo.com for more information.

About Willo

Founded on a mission to revolutionize the oral health of children, Willo combines innovative design, advanced technology, and decades of oral health expertise to create breakthrough dental products for children. Willo’s dedicated team of engineers, designers, and dental health professionals work together to make brushing easy and enjoyable for kids while giving parents confidence in establishing healthy, lasting oral care habits. Willo is committed to transforming daily routines into opportunities for better health, ensuring every child enjoys a brighter, healthier smile.

For more information or to purchase the Willo AutoFlo+, visit www.willo.com. Also, follow Willo on Instagram for the latest updates and tips on improving children's oral health.

Brush Healthy. Brush Happy.